Interview with Eugen Egetenmeir, Managing Director of Messe München
Journalist: Betty Chen
What is transport logistic China 2010 offering in Shanghai?
Egetenmeir: “transport logistic China is already taking place this year for the fourth time in intervals of two years at the Shanghai New International Expo Centre (SNIEC) from 8 to 10 June 2010. In the meantime, it has developed into the most important platform for transport and logistics in Asia. At the last trade fair in 2008, it recorded 431 exhibitors and more than 11,000 trade visitors. The trade fair and Air Cargo China integrated into it, an industrial exhibition of the worldwide airfreight industry, provide a business platform for local and international companies. It promotes both networking of Asian participants with one another as well as initiation of contacts with international global players.
“transport logistic China is also benefiting from the world fair Expo 2010, which is taking place at the same time. Numerous synergies with respect to the subject and motto of the world fair “Better City, Better Life” will result. After all, what would such a giant exhibition be without sophisticated logistics?”
What are the interests of Messe München in China?
Egetenmeir: “China is an important trade fair site for Messe München. In addition to two other trade fair organisers, we have a participatory share in the Shanghai New International Expo Centre. We also have a Chinese subsidiary, MMI Shanghai, which implements trade fairs in China. We have exported a number of international trade fairs to China with a great deal of success since the operation start-up of SNIEC in 2001. In addition to transport logistic China, we have other trade fairs there this year, for example, IFAT CHINA + EPTEE + CWS, a trade fair for environmental technology, which we are holding for the first time this year as a joint venture with Shanghai ZM International Exhibition. A highlight is bauma China, which has become the largest and most important trade fair for construction machinery in Asia. It will be staged in Shanghai this year in November”.
What target groups do you address with transport logistic China?
Egetenmeir: “transport logistic China is the trade fair in Asia, which sets the complete logistics value-added chain in motion: services of freight transport and logistics, telematics and identification, systems of freight transport as well as intralogistics and warehouse management. It is not only the platform for the largest industry get-together in the Far East, but it also provides a forum for networking industry and trade with the transport and logistics industries – and it does this across national borders.”
A lot of trade fairs are having difficulties due to the economic crisis. Are you feeling the effects of the crisis?
Egetenmeir: “Of course, the global economic situation has resulted in a decrease of worldwide freight traffic. And this affects our customers. However, the experience of transport logistic, which last took place in Munich in 2009, has shown us that many deal with forced saving creatively and look for partners, with whom they can exhibit jointly. As a result, transport logistic in Munich recorded an exhibitor and area record even in this year of recession. We are also organising many joint exhibit stands in China, above all in the international sphere. We expect joint participations again from Germany, Belgium, France, Italy, the Netherlands, the Czech Republic and Russia.”
Which topics will dominate transport logistic China 2010?
Egetenmeir: “We are developing a conference program in collaboration with numerous professional organisations from China and Europe, which puts the main topics of the industry on the agenda. There will again be a symposium about the topic area of air cargo titled ‘Tomorrow’s World’, accompanying the exhibition of the same name about airfreight, airports and associated service suppliers. Costs and energy efficiency also play a role in the conference program. Consequently, Supply Chain Asia is holding a Green Logistics Workshop. The German Logistics Association is inviting people to its “Logistics Excellence in China” conference, and Dars Consulting from Russia is holding the “Silk Road” conference dealing with the awaking significance of the old trade routes of the world from Europe to Asia. With these things, the trade is providing an exciting program supplementing the exhibitions in the halls.”
Journalist: Thank you for participating our DIALOGUE.